For this project I began researching the suggested artists; Rodchenko, Heartfield and Hoch. I liked the seamless integration of different photographs in Rodchenko and Heartfield’s work. This is not prevalent in Hannah Hoch’s work, as it does not support the message she is trying to convey. This integration of different objects is one that I wanted to study closer for my postcard.
I then moved to artists with more contemporary/consumer based messages, Andy Warhol and Barbara Kruger. With Kruger I was particularly interested in the placement of text in images. I like the dominant presence of the text in bold and italics in either black or red, commanding the viewer’s attention and consideration. Ultimately, I decided not to use text in my postcard because I felt it would detract from the posters in the work.
With Andy Warhol’s mass produced and heavily copied work on the icon of Coca-Cola bottles, I was inspired to look at the progression of Coke advertising over time. Coke, one of the most universally recognised symbols in the world, I felt, was a perfect vehicle of the progression of popular imagery in society and supported Andy Warhol’s quote “Isn’t life a series of images that repeat themselves?”
In relation to Warhol’s quote, and the work of Leon Burgess, I also wanted to look at creating a series of images of the same person moving through time in an immediate space, where you would be able to see where someone has been as the images of that person fade from behind them.
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